How this actually works
Straight answers about what you're buying and how the calls reach you. The SEO system behind it took years to build — that part stays ours. Everything about your side of the deal is below, in plain English.
From territory check to a ringing phone
Six stages. Each depends on the one before it, which is why we will not skip straight to building.
Territory check
You tell us your trade and metro. We pull real search volume for every relevant service and city combination and look at who currently ranks organically. Two things have to be true: enough people are searching, and the first page isn't already locked down by established local companies. If either fails, we say so. That conversation costs you nothing.
Build plan
We map the pages worth building — which services, which towns, which specific searches. Only combinations with real demand get a page. Building pages nobody searches for makes a site weaker, not stronger, so we deliberately leave them out.
Site build and quality gates
We build a complete site engineered around the searches that carry buying intent in your market — written the way homeowners actually describe their problem, and structured so both Google and AI assistants read it as the best answer. Before anything goes live it has to pass our four automated quality gates. Nothing ships that fails. The specifics of how we rank are the part we don't publish — that's the asset you're renting the output of.
Ranking period
This is the part that takes patience. Search engines need time to index, evaluate, and rank a new site. Most markets take a few months to build real momentum. We keep working the site during this period — adding depth, tightening what's underperforming.
Calls start routing to you
A tracked local number goes on the site. During business hours it rings straight through to you. Outside them, an AI receptionist answers, captures the details, and passes them on — because a missed call at 8pm is a job your competitor books on Monday.
Ongoing
We monitor rankings weekly, watch for competitors moving, and keep the site healthy. You get call volume reporting so you can see exactly what you're paying for. If it stops working, you stop paying.
From "we have a problem" to money in your account
This is the part that pays you. Follow one homeowner through the system.
A homeowner hits a real problem
Water tastes wrong, the crawl space smells, the inspector flagged radon. They're not browsing — something in their house needs fixing, and they want it handled.
They search for exactly what you do
"Your service + their city." The people who type that search are the most valuable prospects in your market: they've self-identified as having the problem and the intent to pay for a fix.
Our site answers them first
They land on a page built for that exact question — what the fix involves, what it roughly costs in their area, and why acting now beats waiting. By the end they're not researching anymore. They're choosing.
They call, and the call is answered
Business hours, it rings straight through to you. Nights and weekends, our receptionist answers, captures the job details, and hands them to you — because the 8pm caller books with whoever answers, and that needs to be you.
You quote it, close it, keep it all
The customer is yours permanently — this job, the repeat work, the referrals, the review. Every call is recorded and logged, so you can verify exactly what the system is producing.
Included in every market
Exclusive calls
One contractor per trade per market. Your calls are never shared, resold, or offered to a competitor while you hold the territory.
Tracked and recorded
Every call logged through a dedicated number so volume and quality are verifiable — by you, not just claimed by us.
24/7 answering
An AI receptionist covers nights and weekends, captures the job details, and hands them straight to you.
No contract lock-in
Month to month. If the calls stop, so does the invoice.
The customer is yours
Repeat work, referrals, and reviews belong to your business permanently.
Honest reporting
If a market underperforms we tell you and either fix it or release you. We'd rather lose one market than a reputation.
Questions about the process
Who owns the website?
We do. You're paying for the calls it produces, not the asset. That's what keeps your cost low and means you're never on the hook if a market underperforms.
Can I see the site before I commit?
Yes. Once your market is confirmed open we'll show you what we're building and what it targets.
What happens if I want to stop?
Give notice and we stop. No termination fee. The territory reopens for another contractor.
Do I have to change my own website?
No. This runs entirely separately from whatever you already have. Many contractors run both.
Start with the territory check
It's free, it takes a day, and it tells you whether there's a real opportunity in your market before anyone talks about money.