Two ways to pay
A flat monthly rate, or a percentage of each job you close from our calls. Both are built on the same rule: you should make roughly ten dollars for every one you pay us. If a market can't do that, we won't sell it to you.
Pick the structure that fits your trade
Same exclusive contractor leads either way — only the billing changes.
Flat monthly rate
$500–$3,500
Per month · unlimited callsOne predictable invoice for every call the site produces, regardless of volume. Priced to your market's measured search demand and your average job value — not a number pulled from a rate card. Busy month, slow month, the price is the price.
- Unlimited calls, one number to budget around
- Simplest to administer — no per-job accounting
- Best when your close rate is steady and you want cost certainty
Percentage of each job
~10%
Of revenue closed from our callsLittle or no fixed cost. We take a percentage of the jobs you actually close from our calls — so in a slow month you owe little, and in a big month we've earned our share. Our income depends on sending callers who buy, which points our incentives exactly where yours are.
- Pay only when you win work
- Scales naturally with seasonal trades
- Requires shared job tracking on both sides
What is actually included in the price?
Whichever model you choose, the monthly cost covers the same thing: we build the site, we own and maintain it, we pay for the domain and hosting, we run the tracked phone number, we cover the AI receptionist that answers nights and weekends, and we keep working the site as competitors move. You are not billed separately for any of that.
- Site build, hosting, and ongoing maintenance
- Content updates and technical fixes as search results shift
- Tracked local phone number with call recording
- 24/7 AI answering with details passed straight to you
- Monthly call volume reporting you can verify yourself
- Exclusivity in your trade and market for as long as you hold it
What is not included?
We do not run paid ads on your behalf, manage your existing website, handle your Google Business Profile, or do your sales for you. If the phone rings and nobody answers it, no lead source in the world fixes that.
Ten to one, or we don't sell it
If the site produces $10,000 a month in booked work, we're aiming to charge around $1,000. Squeezing the last dollar out of a contractor produces a cancellation in month three, and we've built the site for nothing.
| If the site produces | Roughly what we'd charge | What you keep |
|---|---|---|
| $5,000/mo in booked work | $500/mo | $4,500 |
| $10,000/mo | $1,000/mo | $9,000 |
| $20,000/mo | $2,000/mo | $18,000 |
| $35,000/mo | $3,500/mo | $31,500 |
Illustrative. Actual pricing is set after we see real demand data for your market.
Questions about pricing
Which model should I pick?
Most contractors start on the flat monthly rate because it's predictable and simple. The percentage-of-job model suits seasonal trades and anyone who'd rather share upside than commit to a fixed cost. We'll recommend one after seeing your market's demand data.
Is there a setup fee?
There can be for markets that need substantial build work. We'll state it plainly up front if it applies to yours.
What happens if calls drop?
Tell us. We diagnose it, and if we can't fix it we reduce or pause billing. Charging full rate for a site that stopped producing is how you lose a client permanently.
Do junk calls count against me?
No. On the percentage model you only ever pay on jobs you actually close, so spam costs you nothing. On the flat rate the price is the price — and we still filter and flag junk in your call reporting so you can verify quality.
Is there a contract?
Month to month, with 30 days' notice. No termination penalty.
Get a real number for your market
Pricing depends on demand we haven't measured yet. The territory check gives us both the data to have that conversation properly.