Trades we build for
We pick niches on two criteria: a single job has to be worth enough to justify the lead cost, and the search results have to be winnable for a new site. Here's where that's true.
Six trades where exclusive contractor leads work
Each of these has a high enough job value to justify lead cost, and search results that a well-built new site can still win.
Water Treatment
Hard water is a measurable, provable problem, and in hard-water metros almost every home has it. Homeowners search when they see scale on fixtures or their water heater starts failing early.
- Softener installation
- Softener repair
- Whole-house filtration
- Reverse osmosis
- Salt delivery
Crawl Space
Moisture, mold, pests, and energy loss drive these searches, usually after a home inspection or a smell nobody can locate. Tickets are large and the work is rarely DIY.
- Encapsulation
- Vapor barrier
- Waterproofing
- Mold and moisture control
- Sump pumps
Egress Windows
Building code requires an egress opening for a legal basement bedroom, so this demand is created by regulation and by anyone finishing a basement.
- Egress installation
- Window wells
- Basement wall cutting
- Well covers
- Replacement
Mold Remediation
Urgent, health-driven, and frequently insurance-funded. Homeowners search immediately and hire fast, often after water damage.
- Mold removal
- Remediation
- Inspection
- Testing
- Water damage restoration
Radon Mitigation
Driven by EPA zone geology and real estate transactions — a failed radon test during a sale creates a buyer who needs it fixed this week.
- Mitigation systems
- Testing
- Inspection
- Sub-slab depressurization
- Post-mitigation testing
Biohazard Cleanup
Crisis work with few qualified providers and high tickets. These searches come from people in genuine distress, so the sites are written with care and restraint.
- Crime scene cleanup
- Trauma and death cleanup
- Unattended death
- Hoarding
- Infectious disease
Why these trades and not others?
Two filters decide it. The job has to be worth enough that a single closed sale covers months of lead cost — which rules out most sub-$1,000 service calls. And the search results have to be winnable, meaning page one is currently held by directories, national aggregators, or thin informational pages rather than entrenched local companies with a decade of reviews.
Those two filters knock out most of the obvious trades. Plumbing, HVAC, roofing, garage doors, and foundation repair are dominated in nearly every metro by established local firms. We could take your money to compete there, but we would probably lose, and you would have paid for the education.
How we decide whether to build
Ticket size
A single closed job should cover months of lead cost. Under roughly $1,000 a job, the numbers stop working for both of us.
Winnable results
If page one is already owned by established local companies with deep review histories, a new site is unlikely to break in. We check before building.
Real demand
We pull actual search volume for every service and city combination. No demand means no page, and no market.
Questions about niches
My trade isn't on this list. Can you still help?
Sometimes. The test is whether there's real search demand in your market and whether the first page of results is still winnable. Tell us your trade and we'll check honestly.
Why not plumbing, HVAC, or roofing?
Those markets are usually dominated by established local companies with years of ranking history and hundreds of reviews. We'd be taking your money to fight a battle we'd probably lose. We'd rather build where a new site can genuinely win.
Can I hold more than one trade in my market?
Yes, if you actually perform the work. Several contractors hold two or three adjacent trades.
Is your trade and market open?
One check tells you whether there's demand, whether the results are winnable, and whether anyone already holds your territory.